CAR FU: Car Buyer Profiling Pt. 1

Note: The following refers to pre-owned vehicles. Generally, the only variations in the "cost" of a new car to franchise dealers is in destination or shipping fees. An additional variation for buyers is the notorious 'doc. fee', which varies widely by dealer.Let's take two cars, identical in every way. The first one has cost the dealer $13000 to acquire, between the expense of the vehicle, the necessary work to prepare it for sale, new brakes and tires, etc. The second one has cost another dealer $12000, with all identical work being done. These cars are on sale for the Kelley Blue Book retail price of $15995. You have determined, through you

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